Lead Generation

Description

Typically involves identifying and contacting potential customers (prospects) through various marketing channels, qualifying their interest in a company’s product or service, and providing qualified leads to the sales team to further develop into sales opportunities; this often includes researching target markets, creating outbound campaigns, managing lead databases, and collaborating with marketing and sales teams to ensure a consistent flow of qualified leads. Developing and executing outbound marketing campaigns across various channels like email, phone calls, social media, and content marketing to generate leads.